Mass Communication Research Methods

Mass Communication Research Methods

Author: Anders Hansen

Publisher: NYU Press

ISBN: 9780814735725

Category: Business & Economics

Page: 350

View: 539

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Enemies and Passing Friends

Enemies and Passing Friends

Author: P. M. Clayton

Publisher: Pluto Press (UK)

ISBN: UOM:39015038435080

Category: History

Page: 288

View: 737

This book examines the new framework of ideas (since 1989) which will inform our understanding on how development in the old Third World should be understood

Walford's Guide to Reference Material

Walford's Guide to Reference Material

Author: Marilyn Mullay

Publisher: London : Library Association

ISBN: STANFORD:36105000155007

Category: Arts

Page: 1068

View: 586

**** The British counterpart to Sheehy (in which it is recommended--and vice versa), distributed in the US by Unipub. Volume 3 completes the 5th edition with 8,833 entries (vol. 1:Science and technology, 1989, 5,995 entries; vol.2: Social and historical sciences, philosophy and religion, 1990, 7,166 entries). While the majority of items are reference books, Walford is a guide to reference material and therefore includes periodical articles, microforms, online, and CD-ROM sources. A special effort has been made to make sure the output of small and specialist presses is not neglected. Annotation copyrighted by Book News, Inc., Portland, OR