Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.
Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of investor funds sitting in your bank account * You're not going to relocate to the handful of startup hubs in the world * You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Shake up the market with these key ingredients to a successfulstartup Entrepreneurship starts with an idea and a dream: a dream of abetter world for others, and a life less ordinary for yourself.These days, more people than ever are full of world-changing ideasand, thanks to technology, have the means to bring them to life.But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book aboutturning your ideas into action. From the cofounder of media companyTech Cocktail, a veteran entrepreneur and investor who was namedone of the most connected people in tech, this book covers thebasic "ingredients" of winning entrepreneurship. No abstracttheories here — it shows you how to tackle everything fromidea generation to launch to marketing to funding and how to startgetting things done. Once you've taken that first step, the journey has only begun.Startup Mixology tells it like it is — and it's noteasy! You'll learn about the harsh reality of starting up: whathappens when you offend your customers, get no attention, or runout of money. These are the stories you don't always hear in themedia. In the end, Startup Mixology is an optimistic book. Youcan do this — and you can have fun doing it, too.Every chapter also shows you how to enjoy the journey along the way- because if you don't, what's the point of it all? From cakebaking to workations to llama parades, you'll learn howentrepreneurs around the world stay sane, reduce stress, andcelebrate the positive. This may seem fluffy, but it's actually oneof the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot,WordPress, Zappos, Basecamp, Uber, and more. Hear in their ownwords how they survived the startup phase, and learn from thestraightforward and conversational Frank Gruber, who has metthousands of entrepreneurs and watched them grow theirbusinesses. In many ways, entrepreneurship will be the most difficultundertaking of your career. But if you can find the right balanceof hard work, support, and celebration, it can also be the mostrewarding. Startup Mixology takes you through the wholeprocess from start to finish, so you can begin the incomparablejourney of turning your great ideas into great startups.