Semiotics

Semiotics

Author: Roland Posner

Publisher: Walter de Gruyter

ISBN: 9783110156621

Category: Language Arts & Disciplines

Page: 1031

View: 445

This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction. For "classic" linguistics there appears to be a need for a review of the state of the art which will provide a reference base for the rapid advances in research undertaken from a variety of theoretical standpoints, while in the more recent branches of communication science the handbooks will give researchers both an verview and orientation. To attain these objectives, the series will aim for a standard comparable to that of the leading handbooks in other disciplines, and to this end will strive for comprehensiveness, theoretical explicitness, reliable documentation of data and findings, and up-to-date methodology. The editors, both of the series and of the individual volumes, and the individual contributors, are committed to this aim. The languages of publication are English, German, and French. The main aim of the series is to provide an appropriate account of the state of the art in the various areas of linguistics and communication science covered by each of the various handbooks; however no inflexible pre-set limits will be imposed on the scope of each volume. The series is open-ended, and can thus take account of further developments in the field. This conception, coupled with the necessity of allowing adequate time for each volume to be prepared with the necessary care, means that there is no set time-table for the publication of the whole series. Each volume will be a self-contained work, complete in itself. The order in which the handbooks are published does not imply any rank ordering, but is determined by the way in which the series is organized; the editor of the whole series enlist a competent editor for each individual volume. Once the principal editor for a volume has been found, he or she then has a completely free hand in the choice of co-editors and contributors. The editors plan each volume independently of the others, being governed only by general formal principles. The series editor only intervene where questions of delineation between individual volumes are concerned. It is felt that this (modus operandi) is best suited to achieving the objectives of the series, namely to give a competent account of the present state of knowledge and of the perception of the problems in the area covered by each volume.

History of Semiotics

History of Semiotics

Author: Achim Eschbach

Publisher: John Benjamins Publishing

ISBN: 9789027232779

Category: Literary Criticism

Page: 386

View: 112

This volume brings together a collection of papers on the general theoretical and methodological problems in the historiography of semiotics. It is not a history in the conventional sense, even though the main periods and figures in the development of semiotics are given due prominence. Nevertheless, it should offer the reader stimulation and food for thought in the critical approach to even the least questioned facts of semiotic history and the emphasis given to hitherto neglected problems and persons.

The Semiotics of Performance

The Semiotics of Performance

Author: Marco De Marinis

Publisher: Indiana University Press

ISBN: 0253112710

Category: Literary Criticism & Collections

Page: 280

View: 923

"The book... succeeds at refining elements in the problem that semiotics and theater represent to and for one another." -- Choice "The Semiotics of Performance surprisingly retains its revelatory freshness, and actually opens up areas of reseach that could very well supply new incentives for further probing into what semiotics can offer to the study of theatre." -- Theatre Survey

Media Semiotics

Media Semiotics

Author: Jonathan Bignell

Publisher: Manchester University Press

ISBN: 0719045010

Category: Mass media

Page: 244

View: 539

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Interactive Media: The Semiotics of Embodied Interaction

Interactive Media: The Semiotics of Embodied Interaction

Author: Shaleph O'Neill

Publisher: Springer Science & Business Media

ISBN: 9781848000360

Category: Computers

Page: 190

View: 229

The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Semiotics Education Experience

Semiotics Education Experience

Author:

Publisher: BRILL

ISBN: 9789460912252

Category: Education

Page:

View: 239

“Semiotics Education Experience” is a collection of fifteen essays edited by Inna Semetsky that explores semiotic approaches to education: semiotics of teaching, learning, and curriculum; educational theory and philosophies of Dewey, Peirce, and Deleuze; education as political semiosis; logic and mathematics; visual signs; semiotics and complexity; semiotics and ethics of the self. This is a landmark collection of cross-disciplinary chapters by international scholars that mark out the appeal and significance of a semiotic approach to education. As Marcel Danesi reminds us in the Foreword, Vygotsky construed learning theory as the science of signs. Semetsky’'-s collection should be widely read by students and scholars in education, philosophy, futures studies, cultural studies, and related disciplines. It deserves the widest dissemination. Michael A Peters, Professor, University of Illinois at Urbana-Champaign; Editor, Educational Philosophy & Theory and Policy Futures in Education

Semiotics and Pragmatics

Semiotics and Pragmatics

Author: Herman Parret

Publisher: John Benjamins Publishing

ISBN: 9789027225320

Category: Literary Criticism

Page: 136

View: 522

Looking at the 'semiotic landscape' – the panorama of constituted semiotics – two traditions seem to have developed separately and without interpenetration. Anglo-Saxon semioticians consider the Peircean framework to provide the adequate conceptual apparatus, whereas so-called 'Continental' semioticians refer to the sign theory in Saussure and in its interpretation by Hjelmslev (for instance, the École sémiotique de Paris). Evaluating each other's projects, methods, and results could lead to a balanced view. The purpose of this monograph is to get the best out of the adequate insights from both sides, and to make suggestions how the semioticians from the Peircean or Saussuro-Hjelmslevian school can be removed from their isolationist positions. A comparison and homologation of these two orientations will be carried out from the angle of the impact of pragmaticism on both semiotic orientations. How intentionality, action, conventionality, interlocution are integrated in both orientations will be given particular emphasis.

Marketing Semiotics

Marketing Semiotics

Author: Laura R. Oswald

Publisher: OUP Oxford

ISBN: 9780191647901

Category: Business & Economics

Page: 234

View: 844

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

The Semiotics of X

The Semiotics of X

Author: Jamin Pelkey

Publisher: Bloomsbury Publishing

ISBN: 9781474273855

Category: Language Arts & Disciplines

Page: 280

View: 640

The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.