Covering the good, the bad, and the ugly of polling, this work serves as an important handbook on the ways to understand what citizens are really thinking and how those views can be translated into governmental action.
A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It examines research strategies such as polling, the "spiral of silence" model, and the role of the media in the formation and expression of public opinion.
Providing an in-depth analysis of public opinion, including its origins in political socialization, its role in the electoral process, and the impact of the media, American Public Opinion goes beyond a simple presentation of data to include a critical analysis of the role of public opinion in American democracy. New to the Tenth Edition Updates all data through the 2016 elections and includes early polling through 2018. Pays increased attention to polarization. Adds a new focus on public opinion and immigration. Covers new voting patterns related to race, ethnicity, and gender. Reviews public opinion developments on health care. Expands coverage of political misinformation, media bias, and negativity, especially in social media. Defends political polling even in the wake of 2016 failings.
This book tracks Americans’ changing attitudes about smoking over the last century. It carefully examines how Americans came to understand the health risks of smoking, how the tobacco industry sought to reframe smoking, and how public support for tobacco control affected lawsuits, elections, and public policies.
This book is about how opinion polls are reported in the media. Opinions polls are not reported in the media as unfiltered numbers, and some opinion polls are not reported at all. This volume demonstrates how opinion polls travel through several stages that eventually turn boring numbers into biased news in the media. The framework offered in this book helps to understand how some polls end up in the news coverage, and which systemic biases abound in the news media reports of opinion polls. In the end, a change narrative will be prominent in the reporting of opinion polls which contributes to what the general public sees and shares. The findings cover journalists, politicians, experts and the public, and how they all share a strong preference for change.