A successful entrepreneur who has influenced one million business owners as an advisor and business coach provides new tactics and strategies to help business owners attract opportunity, increase personal value, and change their lives. Original.
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Listen, the Entrepreneur's Bible is not some formal religious text, giving you a quick hit of some feel-good new age thinking or metaphysical B.S. This book contains, the gospel and plain truth to living the good life, to success as an entrepreneur, and attracting wealth faster, than baseball players on steroids break Babe Ruth's home run record. You see I grew up in the church, the son of a preacher man. I can recall sitting in Sunday school and the church bells just didn't sing, true for me, hearing about Adam and Eve in the garden of eden, talking to snakes. For that sounds a bit like: e-meters, coming back in the next life as a cat, and bloomers, or special panties will protect the Mormons from fire, knives, and when bullets fly about. The idea that if you're just a better or more moral person, then you would be more deserving of success, is pure unadulterated blasphemy. Sure, it sounds nice. But, it doesn't matter how moral, good, or positive your thinking gets, if that's your plan, your wishing upon on a shooting star. While the metaphysical fruit-loops may be OK performing this hippie witchcraft, and retreating into the forest, to eat their granola bars, I'm not. You see, the politicians seem to be interested in distracting the herd with our so called war on drugs, fighting inequality, and complaining about Mark Cuban, and Mr. Burns paying their “fair share.” In our brave new economy the rules have changed. To encourage you to take my words seriously, let me briefly share my qualifications. While the talking heads on TV have been busy banging pots and pans about the latest financial crisis, our great recession, health care, and George Bush's last apocalyptic, passage of gas. Starting from zero financial resources, no lucky breaks, or silver spoons. As a college dropout, I've climbed up to earn millions of dollars, all working from comfort of home, since 2006. I've been jet setting, all over the world, from riding horseback in the jungles of Belize, to feeding elephants in the bustling streets of Bangkok, out to the Wynn in Las Vegas for a Tiesto show, then up to NYC for March Madness. You may have even seen me on national TV. I appeared in my own infomercial, on ESPN, MTV, VH-1, Comedy Central, to name just a few. Look, in this book, I'm going to reveal all the dirty little secrets to shift your perspective from merely making money, to attracting wealth, success, and living the good life, in less time than you ever thought possible, and without selling your soul to the devil. You see attracting wealth is similar to men searching to pick up women. It much more fruitful, if you work on making yourself attractive to women. Listen, money is governed by cause and effect, not honest, back breaking hard work, or any individuals moral codes. This is why criminals, drug dealers, and gun runners, can amass extravagant amounts of wealth. Warning Yes, a warning, this is a shocking, and blunt revelation of the gospel of wealth attraction, and the plain truth to the abundance of riches. It will offend the meek, and if you cling to the delusional belief in a fantasyland, of unicorns, and leprechauns, where money, let alone mankind follow moral laws. And getting rich quick, is a deadly sin, it's not too late, to turn back now. But, if your ready to get on board the golden path to the good life, filled with abundant riches, overflowing with success and achievement, then climb aboard, for fortunes, don't wait for the tardy to arrive. Or you can continue to plod along, as just one more among the herd, on the well traveled dead end path to poverty, frustration, and bitterness with Mr. Burns.
The retailing industry has undergone revolutionary changes since the Second World War: the rise of large multiple companies, increasing store sizes, new technologies and the internationalization of retailing have all transformed the retailing environment. This comprehensive collection traces the evolution and development of the retailing industry from before the Industrial Revolution up to the dramatic changes of the 1990s. New retail methods, out-of-town retailing, town center management and the internationalization of retailing are among the topics covered.