Marketing Essentials, Student Edition

Marketing Essentials, Student Edition

Author: McGraw-Hill Education

Publisher: McGraw-Hill Education

ISBN: 0026406012

Category: Business & Economics

Page: 620

View: 979

Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

Digital Marketing Essentials You Always Wanted to Know

Digital Marketing Essentials You Always Wanted to Know

Author: Vibrant Publishers

Publisher: Vibrant Publishers

ISBN: 9781949395426

Category: Business & Economics

Page: 181

View: 128

The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Health Information in a Changing World: Practical Approaches for Teachers, Schools, and School Librarians

Health Information in a Changing World: Practical Approaches for Teachers, Schools, and School Librarians

Author: W. Bernard Luckenbill

Publisher: Libraries Unlimited

ISBN: 9781598843996

Category: Language Arts & Disciplines

Page: 244

View: 356

This holistic guide explains how school librarians and teachers can successfully integrate relevant health concepts and life skills throughout the curriculum for students K through 12. • 15 original line drawings illustrating health issues, plus many images drawn from major image collections such as the National Library of Medicine and the Library of Congress • Extensive bibliographies of material that can be used to teach health issues, including selected listings of major health textbooks used in the United States and Canada • List of helpful selection aids and sources for online health information sites

Marketing Essentials, Marketing Research Workbook

Marketing Essentials, Marketing Research Workbook

Author: McGraw-Hill Education

Publisher: McGraw-Hill Education

ISBN: 0078259754

Category: Business & Economics

Page: 170

View: 668

Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.

Essentials of Marketing

Essentials of Marketing

Author: Charles W. Lamb

Publisher: Cengage Learning

ISBN: 9781133171904

Category: Business & Economics

Page: 672

View: 956

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book's concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.