In an increasingly complex, competitive, and global world, organizations require highly skilled professionals who have the capacity to proactively answer challenges. Thus, educational institutions must update the curricula of their courses to better contribute to the training and development of professionals in order to ensure that they are prepared to face increasing levels of organizational competitiveness. Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula is a collection of innovative research that fosters discussion on the evolution of higher-education in management, applied sciences, and engineering with an emphasis on curriculum development, pedagogy, didactic aspects, and sustainable education. This publication presents models, theories, and tools that allow individuals to take a more strategic role in their organizations. It is ideally designed for managers, engineers, human resource officials, academicians, researchers, administrators, and lecturers.
This edited collection investigates the potential impact of long-term planning and strategic awareness on the ability of SMEs to remain competitive. The authors demonstrate that whether SMEs are able to identify and act upon external forces and factors, or not, is the defining indicator of their likelihood to struggle, survive, or thrive.
As the paradigm of education in academia continues to shift towards more diversity and inclusion, educators need to consider incorporating a “both-and” mindset when designing relevant education models in adult education. In order to attain a cross-sector collaboration among diverse stakeholders, innovative education practice settings with instructional strategies that meet the learning needs of every student need to be evaluated and implemented. Competency-Based and Social-Situational Approaches for Facilitating Learning in Higher Education is a critical research resource that discusses project-based and social-situational instructional practices within community engagement as a method for educating adults. The approaches to designing and implementing learning activities show how to optimize community and business knowledge assets to collaboratively design and implement curricula in order to work toward social justice and community development. Divided into three sections, this publication provides extensive coverage on the design and delivery of academic programs, instructional approaches, and more, making it an ideal resource for professionals, adult education practitioners, faculty, administrators, community activists, researchers, and academicians.
Educators and those who prepare teachers are facing increased scrutiny on their practice that include pressures to demonstrate their effectiveness, meet the needs of changing demographics and students, and adapt to ever-changing learning environments. Thus, there is a need for innovative pedagogies and adoption of best practices to effectively serve the needs of digital learners. The Handbook of Research on Innovative Pedagogies and Best Practices in Teacher Education is an essential research book that takes an in-depth look at the methods by which educators are prepared to address shifting demographics and technologies in the classroom and provides strategies for focusing their curricula on diverse learning types. It takes a look at the use of innovative pedagogies and effective learning spaces in teacher education programs and the decisions behind them to enhance more inquiry learning, STEM initiatives, and prove more kinds of exploratory learning for students. Covering topics such as higher education, virtual reality, and inclusive education, this book is ideally designed for teachers, administrators, academicians, instructors, and researchers.
Modern education has increased its reach through ICT tools and techniques. To manage educational data with the help of modern artificial intelligence, data and web mining techniques on dedicated cloud or grid platforms for educational institutes can be used. By utilizing data science techniques to manage educational data, the safekeeping, delivery, and use of knowledge can be increased for better quality education. Utilizing Educational Data Mining Techniques for Improved Learning: Emerging Research and Opportunities is a critical scholarly resource that explores data mining and management techniques that promote the improvement and optimization of educational data systems. The book intends to provide new models, platforms, tools, and protocols in data science for educational data analysis and introduces innovative hybrid system models dedicated to data science. Including topics such as automatic assessment, educational analytics, and machine learning, this book is essential for IT specialists, data analysts, computer engineers, education professionals, administrators, policymakers, researchers, academicians, and technology experts.
Critical thinking is an essential skill for learners and teachers alike. Therefore, it is essential that educators be given practical strategies for improving their critical thinking skills as well as methods to effectively provide critical thinking skills to their students. The Handbook of Research on Critical Thinking and Teacher Education Pedagogy examines and explains how new strategies, methods, and techniques in critical thinking can be applied to classroom practice and professional development to improve teaching and learning in teacher education and make critical thinking a tangible objective in instruction. This critical scholarly publication helps to shift and advance the debate on how critical thinking should be taught and offers insights into the significance of critical thinking and its effective integration as a cornerstone of the educational system. Highlighting topics such as early childhood education, curriculum, and STEM education, this book is designed for teachers/instructors, instructional designers, education professionals, administrators, policymakers, researchers, and academicians.
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.
Global society has simultaneously faced several unprecedented health, social, and economic challenges. Countries need to recover economic growth quickly, boost productivity and job creation, invest in smart healthcare systems and services, and work toward a climate-neutral and circular economy. The Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability explores new and emerging frameworks, tools, and strategies to support companies and economies toward a green and digital transformation. It analyzes the role of disruptive technologies, innovative green technologies, and emerging practices all over the world. Covering topics such as corporate sustainability, digital banking, and national innovation systems, this major reference work is an essential resource for educational administration, politicians, government officials, global business leaders, managing directors, libraries, researchers, academicians, educators, and students.
Digital technology in the form of big data and data analytics is transforming the global economy. This book is the first to take an open innovation perspective to the study and practice of ecosystems, providing a novel way of understanding the impact data has on the way entrepreneurial firms develop.
With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.