Handbook of Semiotics

Handbook of Semiotics

Author: Winfried Noth

Publisher: Indiana University Press

ISBN: 0253209595

Category: Literary Criticism

Page: 600

View: 399

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.

Handbuch Sprache Im Multimodalen Kontext

Handbuch Sprache Im Multimodalen Kontext

Author: Nina-Maria Klug

Publisher: Walter de Gruyter

ISBN: 3110295741

Category:

Page: 600

View: 396

Das Handbuch behandelt Verwendungsweisen von Sprache in multisemiotischen Textumgebungen. Wenn Sprachliches mit Bild, Ton oder Typographie interagiert, entstehen inhaltliche, formale und funktionale Verknupfungsmuster. Der Band umreisst die Paradigmen einer multimodalen Beforschung von Sprache, systematisiert die Methoden der Analyse semiotisch komplexer Texte und gibt Einblicke in die Funktionsweise ausgewahlter multimodaler Textsorten."

God in the Labyrinth

God in the Labyrinth

Author: Andrew Hollingsworth

Publisher: Wipf and Stock Publishers

ISBN: 9781532679865

Category: Religion

Page: 190

View: 300

In God in the Labyrinth, Andrew Hollingsworth uses Umberto Eco's semiotic concept of the model encyclopedia as the basis for a new model and approach to systematic theology. Following an in-depth analysis of the model encyclopedia in Eco's semiotics, he demonstrates the implications this model has for epistemology, hermeneutics, and doctrinal development. This work aims to bridge the unfortunate gap in research that exists between the fields of systematic theology and semiotics by demonstrating semiotic insights for theological method.

Handbook of Brand Semiotics

Handbook of Brand Semiotics

Author: George Rossolatos (Hrsg.)

Publisher: kassel university press GmbH

ISBN: 9783737600422

Category: Communication

Page: 47

View: 583

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

International Handbook of Semiotics

International Handbook of Semiotics

Author: Peter Pericles Trifonas

Publisher: Springer

ISBN: 9401794030

Category: Philosophy

Page: 1308

View: 519

This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.

Bloomsbury Semiotics Volume 4: Semiotic Movements

Bloomsbury Semiotics Volume 4: Semiotic Movements

Author: Jamin Pelkey

Publisher: Bloomsbury Publishing

ISBN: 9781350139428

Category: Literary Criticism

Page: 345

View: 108

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

Bloomsbury Semiotics Volume 1: History and Semiosis

Bloomsbury Semiotics Volume 1: History and Semiosis

Author: Jamin Pelkey

Publisher: Bloomsbury Publishing

ISBN: 9781350139305

Category: Literary Criticism

Page: 369

View: 876

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

The Social Semiotics of Populism

The Social Semiotics of Populism

Author: Sebastián Moreno Barreneche

Publisher: Bloomsbury Publishing

ISBN: 9781350205413

Category: Literary Criticism

Page: 183

View: 241

The concept of 'populism' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled 'populist'. Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, 'the People' and 'the Other', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of 'the People' and 'the Other' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained. Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.

Handbook of Semiotics

Handbook of Semiotics

Author: Ashley Barnett

Publisher: Murphy & Moore Publishing

ISBN: 1639872957

Category: Education

Page: 205

View: 433

The study of sign processes, which include any activity, conduct or process that involves signs, is called semiotics. A sign is defined as anything that communicates a meaning to the interpreter, other than the sign itself. Signs can be communicated through any of the senses. This includes visual, auditory, tactile, olfactory or gustatory senses. In the study of semiotics, signs and symbols are considered to be a significant part of communications. Unlike linguistics, it also studies non-linguistic sign systems. Signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification and communication are all studied in this field. Some of its major subfields are syntactics, cognitive semiotics, finite semiotics and pictorial semiotics. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in semiotics. It provides comprehensive insights into this field. Researchers and students in this field will be assisted by this book.

Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences

Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences

Author: Jamin Pelkey

Publisher: Bloomsbury Publishing

ISBN: 9781350139336

Category: Literary Criticism

Page: 704

View: 656

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Community and Identity at the Edges of the Classical World

Community and Identity at the Edges of the Classical World

Author: Aaron W. Irvin

Publisher: John Wiley & Sons

ISBN: 9781119630708

Category: History

Page: 288

View: 332

A timely and academically-significant contribution to scholarship on community, identity, and globalization in the Roman and Hellenistic worlds Community and Identity at the Edges of the Classical World examines the construction of personal and communal identities in the ancient world, exploring how globalism, multi-culturalism, and other macro events influenced micro identities throughout the Hellenistic and Roman empires. This innovative volume discusses where contact and the sharing of ideas was occurring in the time period, and applies modern theories based on networks and communication to historical and archaeological data. A new generation of international scholars challenge traditional views of Classical history and offer original perspectives on the impact globalizing trends had on localized areas—insights that resonate with similar issues today. This singular resource presents a broad, multi-national view rarely found in western collected volumes, including Serbian, Macedonian, and Russian scholarship on the Roman Empire, as well as on Roman and Hellenistic archaeological sites in Eastern Europe. Topics include Egyptian identity in the Hellenistic world, cultural identity in Roman Greece, Romanization in Slovenia, Balkan Latin, the provincial organization of cults in Roman Britain, and Soviet studies of Roman Empire and imperialism. Serving as a synthesis of contemporary scholarship on the wider topic of identity and community, this volume: Provides an expansive materialist approach to the topic of globalization in the Roman world Examines ethnicity in the Roman empire from the viewpoint of minority populations Offers several views of metascholarship, a growing sub-discipline that compares ancient material to modern scholarship Covers a range of themes, time periods, and geographic areas not included in most western publications Community and Identity at the Edges of the Classical World is a valuable resource for academics, researchers, and graduate students examining identity and ethnicity in the ancient world, as well as for those working in multiple fields of study, from Classical, Hellenistic, and Roman historians, to the study of ethnicity, identity, and globalizing trends in time.