Text

Text

Author: William G. Zikmund

Publisher:

ISBN: UOM:39076002125933

Category:

Page: 744

View: 875

Marketing

Marketing

Author: William G. Zikmund

Publisher: West Group

ISBN: UOM:39076002128010

Category: Business & Economics

Page: 840

View: 540

Introduces students to marketing through a managerial/strategic focus while addressing current AACSB guidelines regarding issues such as multiculturalism, ethics, quality, the environment and internationalism. Organization presents global marketing, basic marketing strategy and ethical/societal issues early, focusing on how these factors impact a firm's attempts to gain a competitive advantage. These topics are then integrated throughout the text. New chapters have been added on the micro and macroenvironment and on sales promotion and public relations. The text covers all hot marketing topics such as the internet, database marketing, mass customization, and more. Focus on Relationship Marketing boxes have been added to each chapter. A state-of-the-art supplement package provides extensive teaching support and real-world examples.

Opportunities in Culinary Careers

Opportunities in Culinary Careers

Author: Mary Donovan

Publisher: McGraw Hill Professional

ISBN: 9780071411486

Category: Business & Economics

Page: 178

View: 358

Offers an overview of the field and information on employment outlook, career advancement, educational requirements, responsibilities, and salary.

Pig Perfect

Pig Perfect

Author: Peter Kaminsky

Publisher: Hachette Books

ISBN: UCSC:32106017936664

Category: Cooking

Page: 312

View: 844

A fascinating combination of travelogue and cookbook journeys the world in search of the perfect pig, providing a culinary history of the pig and furnishing a delectable assortment of a variety of pork recipes, from Porchetta, Burgundy Style, to Emile and Rachel's Roast Loin of Pork with Greens and Canteloupe.