Advertising and Sales Promotion

Advertising and Sales Promotion

Author: Ken Kaser

Publisher: Cengage Learning

ISBN: 9781285414614

Category: Business & Economics

Page: 480

View: 639

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Management by Dr. F. C. Sharma (eBook)

Advertising Management by Dr. F. C. Sharma (eBook)

Author: Dr. F. C. Sharma

Publisher: SBPD Publications

ISBN: 9789351671015

Category: Design

Page: 181

View: 343

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

EBOOK: Basic Marketing

EBOOK: Basic Marketing

Author: William Perreault

Publisher: McGraw Hill

ISBN: 9780077173555

Category: Business & Economics

Page:

View: 888

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Marketing Management by Dr. F. C. Sharma (eBook)

Marketing Management by Dr. F. C. Sharma (eBook)

Author: Dr. F. C. Sharma

Publisher: SBPD Publications

ISBN:

Category: Business & Economics

Page: 332

View: 174

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Secrets of PDF, Mobi, Kindle and Other EBooks

Secrets of PDF, Mobi, Kindle and Other EBooks

Author: Lee Werrell

Publisher: Lee Werrell

ISBN:

Category: Computers

Page:

View: 771

Why Don't They Tell You The Link Between Ebook Publishing And How To Make Money Online What The Ebook Writing Gurus Won't Tell You ... How You Can Quickly Make Money Online From Your Kindle Publishing! If you have written a book; poured your heart and soul into it; Kindle have published it and you sat back to watch just a trickle of sales come through; you have given away more copies than you have sold; you have reduced the price time and time again: then this EBook is for you! Are You Looking For Ways To Advertise, Market and Promote Your EBook? Are You a Struggling Author Who Cannot Earn Money From Ebooks? Do You still search the Publishing Reports Daily (or Even Hourly) Hoping To Have Sold Another Gem? Have a look around the Publishing Marketplace and you will find a plethora of Ebooks that tell you how to write. They tell you how to add images, format your paragraphs and what fonts to use. They tell you how to load it up to the Marketing Machines and publish your Ebook, and even why you should, or should not use the promotion program. Very few will provide you with good and solid explanations of how and what to do to get it front of people In This EBook You Will Quickly Learn; Why people don't write EBooks and Why You Need To Organise Your Work Why You Have To Blow Your Own Horn To Make People Dance Why The Power Lies With The People, By The People and For The People - I'm Talking Reviews The Art That Is Kindle Publishing: How To Set The Right Price For Your EBook How To Market Your EBook For No Cost, Low Cost and Donations How To Market Your Published EBook With Paid For Sites And Maximise Your Exposure And Much More .... Not to mention the checklist of the marketing plan and over 100 links to resources and sites to post your masterpiece! So If You Want To achieve; The understanding, Internet savvy and the right approach to Advertising, Marketing and Promoting Your EBook Listing your EBook for the maximum exposure on all the authority EBook sites Maximum exposure for your EBook and Personal Website or blog Trading links and getting backlinks from some of the most popular EBook sites of today You Will Want To Make Money Online From Your Kindle Publishing Then You Need To Grab Your Copy of "Secrets of PDF, Mobi, Kindle and Other EBooks Advertising, Marketing and Promotions Resources" Today!!!

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Author: Kenneth E. Clow

Publisher: Pearson Higher Ed

ISBN: 9781292222752

Category: Business & Economics

Page: 509

View: 828

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

EBOOK: Media And Society

EBOOK: Media And Society

Author: Graeme Burton

Publisher: McGraw-Hill Education (UK)

ISBN: 9780335239252

Category: Social Science

Page: 448

View: 497

This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition. This comprehensive text provides a wide-ranging perspective on the media and: Uses examples and case studies from the real world Shows how key concepts can help us understand the relationship between the Media and society Provides a clear explanation of how critical perspectives on the Media construct thinking about media businesses, texts and audiences The fully updated new edition features new boxed summaries of critical approaches and key thinkers. Chapters cover the main topics that students are likely to encounter in their studies, including: Advertising, media and violence, news, politics, young audiences, globalization, sport, popular music and new technology. This book is essential reading for students in media studies, cultural studies and courses with a media interest, such as sociology and English.

EBOOK: Foundations of Marketing, 6e

EBOOK: Foundations of Marketing, 6e

Author: John Fahy

Publisher: McGraw Hill

ISBN: 9781526847355

Category: Business & Economics

Page: 454

View: 404

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Book Sales That Multiply

Book Sales That Multiply

Author: Bethany Atazadeh

Publisher:

ISBN: 1078497249

Category:

Page: 236

View: 733

The key to book marketing is not trying to sell your book to everyone, but selling it to your ideal reader.The third book in Marketing for Authors is about more than just using paid advertising to sell your book. It's also about learning where to find an audience for your book and making your story an impulse buy.Learn how to write sales copy and create graphics that help sell your book, whether in paid ads or on social media. You'll get helpful tips and techniques to successfully promote your book through advertisements on Amazon, Facebook, Instagram, Goodreads Giveaways, and even email advertisements. You'll also learn about many free ways to promote your book, such as newsletter swaps and ebook promotion websites.Book marketing doesn't have to cost hundreds of dollars or require years of experience.With an entire resources section at the end of the book, you'll walk away feeling empowered to start promoting your book and ready to discover new readers. By the end of this book, you'll know where to invest your time and money to multiply book sales.